Send a Card, Deliver a Smile
From 21st to 27th September 2026, people across the UK will come together to celebrate Thinking of You Week, a nationwide campaign dedicated to spreading kindness, connection and happiness through the simple act of sending a card.
Organised by the Greeting Card Association (GCA), Thinking of You Week encourages everyone to reach out to friends, family, neighbours and colleagues with a handwritten card, just because. Whether it's to say hello, share a joke, send encouragement or simply let someone know they're in your thoughts, a card can make a meaningful difference.
The Power of a Handwritten Card
In today's fast-paced digital world, receiving a handwritten card remains a uniquely personal experience. Taking the time to choose a card, write a message and post it to someone creates a connection that lasts far beyond the moment it arrives. The campaign highlights how sending and receiving cards can boost wellbeing, strengthen relationships and create a wave of positivity across communities.
The message at the heart of the campaign is simple: Send a card, deliver a smile. By making contact with someone who matters to us, we have the opportunity to brighten their day and remind them they are valued.
How Woodmansterne Is Supporting the Campaign
Throughout the week, we'll be sharing content across our digital channels to encourage consumers and retailers alike to get involved and spread a little kindness.
Cards are about far more than marking occasions, they help us stay connected, express emotions, share laughter and show others that we care. Thinking of You Week is a wonderful reminder that sometimes the most meaningful cards are the ones sent for no special reason at all.
How You Can Get Involved
Getting involved couldn't be easier:
• Send a card to a friend or loved one you've not spoken to in a while.
• Let someone know you're thinking of them.
• Thank someone who has made a positive difference in your life.
• Encourage friends, family and colleagues to join the movement.
• Share your thoughts and cards on social media.
Join the Movement
Every card sent has the power to brighten someone's day, spark a smile and strengthen connections.
So, who are you thinking of?
Send a card. Deliver a smile.