W-Select testimonials  

The W-Select programme offers you a one-stop solution for the planning and management of your greeting card assortment, helping you to create a unique and visually appealing card department with a diverse, exciting range of product from over 30 top publishers…

…but don’t take our word for it, here’s what some of our happy customers have to say about W-Select.



“We consistently review areas of the business and we were spending way too much time on the administration and buying within our card department so after much research we decided that using W-Select as our card broker was the best way forward.”

“W-Select’s experience in greetings card design has enabled them to create a great range of own brand cards that are regularly refreshed and they have attracted the very best publishers as partners. So, quite simply, our customers trust us to give them the right choice of product.”

“We have a great relationship with the W-Select team and using their planogram and sales information effectively, we know we have the right amount of stock and that every line is selling. We know we made the right decision in choosing W-select as our broker.”

Ian Richardson, MD, Garsons Garden Centre, Esher, Surrey

“We were initially attracted to W-Select because of their focus on visual marketing, not just putting ranges together by bestselling lines. This created a great display which our customers really like. In the two years since we started working with W-Select we have found their support has been first class, they are friendly, professional and surprisingly flexible.”

“The new plan enabled us to significantly reduce our stock holding, whilst at the same time giving us a small increase in sales. The vastly improved stock turn and reduction in capital has been very worthwhile. The system works well and enables us to stock a wide range of smaller suppliers without having to worry about hitting minimum order levels.”

Roger Eames and Laura Didehvar, Celebrations Stourbridge

“We were looking to refresh our tired and dated card department as part of wider refit to our ground floor. On recommendation we made a visit to the Woodmansterne stand at the NEC Spring Fair. We knew instantly that it was exactly the right fit for our customer profile and brand portfolio.”

“Things then moved at pace following a visit where we agreed upon the area and opened the discussion on a bespoke concept shop fit. Throughout the whole process they could not have been more accommodating and supportive in working with us to create a new department that sets us apart from the competition.”

“It has been an absolute pleasure to work with such a professional team. Our stunning new department with a fantastic new assortment and excellent presentation standards opened for trade today and early customer feedback is overwhelmingly positive. We look forward to a long and successful partnership with Woodmansterne.”

Paul Lewis, Merchandise Director, Austins Department Store, Newton Abbot

“W-Select offered us a solution that has allowed us to progress as a business. We are enjoying an increase in sales from a reduced stock holding and showing 100% of each design really has helped us create an exciting display.”

Michael Wilkinson, MD, Occasions of Spennymoor, Co. Durham

“Changing over Bents’ main card supply was made so straight forward by Woodmansterne. The new card range certainly now offers something for everyone and has gained very positive feedback. Thank you so much for a very simple and effective transition!”

Jenny Nairn, Senior buyer, Bents Garden & Home