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“We consistently review areas of the business and realised we were spending way too much time on the administration and buying within our card department. So after much research, we decided that using W-Select as our card broker was the best way forward. In W-Select we found an experienced partner we've come to trust to keep our sales figures up and our costs down”.

Ian Richardson, Managing Director, Garsons Garden Centre

What is W-Select?

Our W-Select programme offers you a one-stop solution for the planning and management of your greeting card assortment, helping you to create a unique and visually appealing card department with a diverse, exciting range of product.

Why category management?

Retailers across the country are realising that in the current economic climate they need to grow their business by attracting new customers, whilst retaining their existing customer base. To do this they need to offer a mix of cards that is both exciting and varied.

Why Woodmansterne?

We lead in the field in visual planning and category management having gained experience working with a range of retailers including John Lewis, in addition to leading independent shops and garden centres. Our W-Select category management solution offers you the following benefits:

  • A bespoke assortment to suit your customers
  • Our unique caption calculator – ensuring the optimum product mix
  • An assortment of top ranked designs from the very best publishers
  • Regular analysis and reporting
  • Less admin, freeing up time for you and your team

W-Select offers you a hassle-free experience, creating a customised selection of cards to suit your business. They ensure your displays are expertly planned, simple to manage, regularly merchandised and updated.

What next?

W-Select is a category management solution you can trust to keep your sales figures up and your costs down. To find out more about how W-Select can work for you call Mark Timlett on 07875 730 702 or email [email protected]

The W-Select programme offers you a one-stop solution for the planning and management of your greeting card assortment, helping you to create a unique and visually appealing card department with a diverse, exciting range of product from over 30 top publishers.

But don’t take our word for it, here’s what some of our happy customers have to say about W-Select.

Highfield has long enjoyed buoyant card sales figures, they have enjoyed a considerable boost since the business outsourced the management of the department to Woodmansterne.

“Woodmansterne do a very good job and we work together well. Every quarter they analyse the sales then use that insight to make decisions around removing any slow selling ranges and replacing them with different designs. It keeps the display looking fresh and offers something new but expertly tailored to our customers who clearly enjoy spending time browsing the displays to choose their favourites.”.

Tim Armstrong , Director, Highfield Garden World

Simpsons is an independent family run garden centre in Inverness - Very much part of the local and wider community, the garden centre has a focus and reputation for providing excellent quality products and customer service.

“We decided to move to W-Select for several reasons - the quality and varied range of cards available for our customers, the quality of the display units provided for the range was a big positive for us and finally, the fact there was no plastic packaging was a big tick for us. ”.

“The move to working with WMS has been seamless all round from the beginning. The range has been very well received by our customers and team alike. We would definitely recommend WS to anyone looking for a fresh and exciting quality greeting card offering. ”.

Janet Campbell , Retail Team Leader, Simpsons Garden Centre

“Previously, we managed our card selection and purchasing in-house, which gradually became more time consuming and less cost effective. We discovered Woodmansterne at Spring Fair and their brokerage system, where the top-selling cards from different publishers could be displayed in a cohesive range seemed like the perfect answer, and it is!

Emma, our wonderful Woodmansterne sales representative visits regularly and replenishes best sellers, adjusts seasonal ranges, replaces any damages and tidies the stands. New lines are added periodically to keep our regular customers interested.

In February, Woodmansterne offered us a complete refit with a choice of fixtures to complement our store d├ęcor and the results have been astonishing. Not only does the department look great but sales like for like with 2019 are 69% up to date. I would strongly recommend W-Select; they are a great company to work with and we feel like they are part of our team.”

Sally Cornellssen, Director, Burleydam Garden Centre

"We decided to move to W-Select for several reasons, including reducing our impact on the environment. With all the cards being recyclable and both plastic and glitter-free the move makes perfect sense. Not only is the removal of the plastic sleeve a very visible and positive environmental change it also allows customers to see the quality of the cards.

We also wanted to simplify the ordering and administrative process, therefore ensuring shelf availability which increases both sales and stock turn.

From initial discussions to final range selection the process was relatively easy and straightforward. Implementation in centres was smooth and easy to manage leading to a fabulous end result. Customer and colleague feedback has been extremely positive, with sales ahead of projection from the off."

Stuart Whalley, Buying Director, Rosebourne Garden Centre

"We were looking to refresh our tired and dated card department as part of wider refit to our ground floor. On recommendation we made a visit to the Woodmansterne stand at the NEC Spring Fair. We knew instantly that it was exactly the right fit for our customer profile and brand portfolio.

Things then moved at pace following a visit where we agreed upon the area and opened the discussion on a bespoke concept shop fit. Throughout the whole process they could not have been more accommodating and supportive in working with us to create a new department that sets us apart from the competition.

It has been an absolute pleasure to work with such a professional team. Our stunning new department with a fantastic new assortment and excellent presentation standards opened for trade today and early customer feedback is overwhelmingly positive. We look forward to a long and successful partnership with Woodmansterne."

Paul Lewis, Merchandise Director, Austins Department Store, Newton Abbot

"We consistently review areas of the business and realised we were spending way too much time on the administration and buying within our card department.  So after much research we decided that using W-Select as our card broker was the best way forward.

W-Select's experience in greeting card design has enabled them to create a great range of own brand cards that are regularly refreshed and they have attracted the very best publishers as partners. So, quite simply, our customers trust us to give them the right choice of product.

We have a great relationship with the W-Select team and using their planogram and sales information effectively, we know we have the right amount of stock and that every line is selling. We know we made the right decision in choosing W-select as our broker."

Ian Richardson, MD, Garsons Garden Centre, Esher, Surrey

"Card sales had stagnated over the last few years and the ageing area no longer fitted the customers’ expectations in range. Changing the area, installing new fixtures and tailoring the range has had immediate results. After extensive research and visiting various suppliers at Spring Fair we decided Woodmansterne had the range, quality and look we were desiring.”

Throughout the whole process the team remained easy natured and professional. From the initial conversation at Spring Fair, communication throughout to the installation Woodmansterne have proven to be both Professional and collaborative. Working together we designing the space and layout, colour matching with new and existing departments alongside the designated area and planned the specific card designs and collections we felt would fit our customer’s needs.

Since the new department was installed the feedback from both customers and team have been incredibly complimentary. The merchandising support has proved invaluable and despite it being such a short period of time we have seen an instant increase in sales of by a third. The fresh range, clear signage and the ability to include a large selection of welsh cards into the collection meant we now have a unique display that we are proud off."

Kati Taylor, Head of Retail & Marketing, award-winning Fron Goch Garden Centre

"Haskins chose W-Select as we were keen to move the department forward, whilst it wasn’t broken there was an opportunity to improve the selection, improve the sales and get greater visibility of what we were selling. We also felt it was time to give the department a fresh, new look.

Woodmansterne were very accommodating through the whole process, quick to respond to queries and questions. During the changeover and installations, Woodmansterne managed the process extremely well in order to make the transition as seamless as possible. Since the installation we have had very positive feedback from customers. The focus on the selection and the placement of genre’s has also had a positive impact, resulting in positive sales growth in all stores since the installation. I’d definitely recommend W-Select."

Michelle Martin, Gifts and Seasonal Buyer, Haskins Garden Centres