It all began in 1984, when Emma was hunting for a birthday present for her Mum, she was hoping to see some china that would capture the warm and welcoming spirit of her mother’s North Oxford kitchen but couldn’t find anything she liked. Emma suddenly had a vision of her Mother’s dresser, laden with a wonderful array of colourful, mismatched pottery. It was clear that the only way to make the vision a reality would be to start making china herself. But she had absolutely no idea how - or where. A casual conversation with a friend pointed her in the direction of Stoke-on-Trent. And so, Emma Bridgewater, the classic modern pottery brand, was born.

For over three decades, they’ve remained true to the spirit of that original, inspirational moment: the necessity of getting the thought and design absolutely right, believing everyday kitchen china sits right at the heart of our lives, and that each cup, bowl, jug, and plate holds our personal stories, reflecting shared moments, enriching us as we eat and drink together.